Customer Experience Improvements

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Client’s Needs

Customer experience is a key agenda for companies in recent several years. Companies know they need to improve customer experience in growing their businesses, while unclear about specific actions to achieve the goals.

Our Approach

Together with our client, we design the approach to realize the desired customer experience through the various touchpoints of the customer journey.

We believe excellent CX entails two sets of elements. One is fundamental to all services and products, and the other is unique to the company based on what services and products it wants to provide. The example of the former is need to eliminate friction points, preventing customers from stumbling in the middle of the journey. We think from the customer perspective, and work out concrete action plans to realize CX that earns long-term customer trust.

Customer Journey



We provide advisory to our clients on a medium to long-term basis, to address issues and drive growth. Typically the term of the contract is six to 12 months, with an extension clause.

  • Meetings with our client at an average frequency of twice a month
  • Follow up with emails and phone calls
  • Covers necessary research, analyses, and proposals
  • Fee takes account of the issues and frequency of meetings


Steps of Engagement

1. Inquiry

Please contact us through the form below

2. Understanding of Needs

We have an initial discussion with our client to understand the issues and needs

3. [Free] Proposal and Estimation

We develop a project proposal and fee estimation based on our understanding of our client’s issues and needs

4. Contract

Both parties sign a contract that reflects the mutual agreement

5. Start of Service

The service starts in line with the proposal


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