The April issue of Fole, the periodical of Mizuho Research Institute carried an interview of Ken Kasegawa

The April issue of Fole, the periodical of Mizuho Research Institute carried an interview of Ken Kasegawa. The interview is part of the top article titled “Evolution of Subscription Services.”

A key to successful subscription services is an excellent customer experience. In the interview, Ken Kasegawa discusses what companies need to do to continue to exceed the expectations of customers. For example, he talks about Customer Lifecycle Management, a process that comprises such key steps as customer acquisition, engagement, and retention.

The cover of the periodical is Imamura Catholic Church in Fukuoka, with beautiful stained glass windows. If you have a chance to read Fole, please look at the interview on page 11.

Public Relations, CustomerPerspective, Inc.