Korean version of Nikkei BP’s book, “Subscription 2.0” will be published soon

We are pleased to announce that Korean version of Nikkei BP’s book, “Subscription 2.0” will be published soon.

With a different cover design, the Korean version titles the last chapter – Ken Kasegawa‘s contribution – “Secrets.” We believe that means secrets of success, as the last chapter was originally titled “Five Success Factors for Subscription Businesses.”

To briefly introduce “Subscription 2.0,” the book covers case studies of Japanese companies in various industries. The last chapter extensively discusses key considerations and steps for those who are planning to start, or already managing subscription businesses.

We believe this book provides business persons with insights into subscription businesses, and guides you in day-to-day operations. Please take a read and provide feedback through the Contact on our website.

Public Relations, CustomerPerspective, Inc.