Senden Kaigi Seminar on June 6 – Driving Subscription Business

Senden Kaigi, Japan’s renowned publisher on marketing communication, offered me an opportunity to conduct a seminar titled “Driving Subscription Business.” This is my first appearance at Sendenkaigi event since Internet Forum 2015. I sincerely appreciate this excellent opportunity.

This time, the seminar will be held jointly with Mr. Atsushi Muroi, Creator and the Representative Director of Archicept city. The session in the morning is Muroi-san’s presentation on “Understanding Essentials of Subscription.” In the afternoon, I will present key considerations in driving subscription business, and facilitate a workshop where all the attendees blueprint and discuss concrete concepts of subscription. This time, the seminar in Omotesando, Tokyo will be broadcasted simultaneously across the nation, in Osaka, Nagoya, Fukuoka, and Kanazawa.

Muroi-san’s recent book on the theme of all the companies transforming into service providers, is one of the best books I have read this year. In particular, I deeply sympathized with his thoughts expressed in the last 10 pages.

I am looking forward to seeing all of you who can join us in the event!

Thank you,

Ken Kasegawa